Digital Marketing Experts Deliver Lecture to IUS Students

On Friday, December 22, 2023, a guest lecture on Digital Marketing was organized as part of the Advertising course in the Visual Arts and Visual Communications Design (VACD) study program. The lecture was facilitated by Ms. Ermina Ušanović, Assistant at the VACD study program, and featured distinguished guests Mr. Emir Glogić, the founder of the Digital Department at The Simple agency, and Mr. Edin Mehić, a highly influential expert in the regional marketing industry.

The rising interest in digital marketing over the previous years is attributed to its growing significance and popularity, driven by the increasing reliance on digital platforms, the proliferation of internet-connected devices, and evolving consumer behavior that favors online interactions and transactions.

The lecture started with an introduction by Asst. Prof. Dr. Hamza Smajić from the IUS Faculty of Business and Administration (FBA) and the Department of Economics and Management. Dr. Smajić provided an overview of general marketing terms, setting the stage for positioning digital marketing as a specific tool within the field. Mr. Glogić subsequently shared valuable insights into the industry and its real-world applications, offering students the opportunity to learn how to achieve success in marketing and showcasing some of the agency's previous successful projects.

The Simple agency, based in Sarajevo, employs a team of marketing experts specializing in strategy, promotions, and marketing analysis, achieving significant business outcomes in just four years of operation.

The lecture concluded with a Q&A session, providing students with the chance to receive feedback from Mr. Glogić and Mr. Mehić. During this session, the guests shared their expertise and offered valuable advice to help students in their future careers.